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Writer's pictureRachel Jones

Importance of a Better Website for Higher Bookings

Picture this: you’re searching for places to stay. One property has a sleek, modern website, while the other looks like it’s from the early 2000s. Which one would you trust more?


Question: Would you really feel good about booking through a site that looks outdated? A professional website can make all the difference in building credibility.

A well-designed website can significantly impact your property's booking rates. Properties with a professional website see an average of 25% more direct bookings.


Why It Matters


  • Improves User Experience: A user-friendly website can increase conversion rates by up to 200%, helping guests find info quickly.

  • Builds Credibility: A polished website builds trust, leading to a 60% increase in direct bookings.

  • Showcases Your Property: High-quality images and videos on your site can lead to a 40% increase in engagement.

  • Enhances SEO: An optimized website can improve your search engine rankings by over 50%, making it easier for guests to find you.

  • Facilitates Direct Bookings: Direct bookings can save you 15-20% in commissions to third-party platforms.

  • Provides Comprehensive Information: Detailed property info can lead to up to 30% higher conversion rates.

  • Supports Marketing Campaigns: A well-designed website can boost traffic from marketing campaigns by 40% or more.


The Professional Process


Here’s how we ensure your website stands out and attracts more bookings:


  1. User-Friendly Design: We create intuitive layouts that make navigation easy, ensuring guests can find what they need quickly.

  2. Mobile Optimization: With over 50% of bookings made on mobile, our websites are fully responsive, providing a seamless experience across devices.

  3. High-Quality Visuals: We integrate stunning visuals, including images and videos, to keep visitors engaged and interested in your property.

  4. Fast Loading Times: We optimize images and content for fast loading speeds, as 47% of users abandon sites that take longer than two seconds to load.

  5. SEO Best Practices: We implement SEO strategies to improve your site's visibility, helping you rank higher on search engines and attract organic traffic.

  6. Regular Updates: We ensure your website stays current with regular updates, keeping content fresh and engaging for potential guests.


In conclusion, a better website is crucial for higher bookings. It improves user experience, builds credibility, showcases your property, and enhances SEO, all leading to increased booking rates.


Is a couple of hundred pounds today worth the investment to get a couple of thousand pounds in the future? Wouldn’t it be justified? With over a decade of experience, we know what we’re doing.




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