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Writer's pictureRachel Jones

The Power of Videography in Increasing Bookings

Think about it: when you’re looking to stay somewhere, would you rather check out a boring old photo or a cool video tour that shows off the place? Which one would make you feel better about booking?


Question: Honestly, would you go for a listing that doesn’t have a video? A good video can make all the difference in how guests feel about your property.

Videography adds a dynamic element to your Airbnb listing, offering potential guests a more immersive experience. Properties with video tours can achieve up to 50% more bookings.


Why It Matters


  • Provides a Virtual Tour: A video tour can boost conversion rates by a staggering 80%, helping guests feel more comfortable about their choice.

  • Highlights Property Features: Videos showcase unique features better than photos, leading to 20% higher engagement rates.

  • Engages Potential Guests: Properties with videos keep visitors longer on listings, which means a 60% higher likelihood of booking.

  • Enhances Online Presence: Listings with videos are 53 times more likely to appear on the first page of search results.

  • Demonstrates Professionalism: Quality videos show you mean business, making guests 45% more likely to choose your property over others.

  • Supports Marketing Efforts: Video content can be shared across platforms, increasing your reach by up to 300%.

  • Builds Emotional Connection: Videos can create a real connection, making guests up to 75% more likely to book.


The Professional Process


Our videography process is designed to showcase your property beautifully and effectively. Here’s how we do it:


  1. Pre-Production Planning: We plan each shoot meticulously, considering angles, lighting, and property features to highlight.

  2. High-Quality Equipment: We use top-notch cameras and drones to capture stunning aerial views and smooth interior shots that make your property shine.

  3. Storytelling Approach: Our videos focus on storytelling, creating an emotional connection that engages viewers and encourages them to book.

  4. Post-Production Excellence: We edit the footage professionally, adding music, graphics, and color grading to make the video captivating and polished.

  5. Optimization for Platforms: We tailor video lengths and formats for various platforms, ensuring the content fits perfectly on social media, your website, and booking sites.

  6. Strategic Distribution: We assist in sharing your video across channels, increasing visibility and engagement, leading to higher bookings.


In conclusion, videography is a powerful tool for increasing your Airbnb bookings. By providing a virtual tour, highlighting unique features, and engaging potential guests, high-quality videos can significantly enhance your property’s appeal and visibility.


Is a couple of hundred pounds today worth the investment to get a couple of thousand pounds in the future? Wouldn’t it be justified? With over a decade of experience, we know what we’re doing.

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